You Inspire is our new, bi-annual luxury fashion supplement, a large-format, glossy magazine aimed at the premium market. The first issue was published in September 2010, to coincide with the new AW season's offerings and the most recent in February 2011, focusing on the SS collections.
The magazine is a high-fashion concept and Editor Sue Peart describes the content as unashamedly upmarket. Fabulous fashion shoots rub shoulders with the pick of the latest on-trend accessories; the Luxe List highlights the season's investment pieces; Front Row reveals the hot-off-the-fashion-press news and Fashion Director, Caroline Baker, focuses on the latest themes and puts together the whole look, from head-to-toe.
High-end beauty and fragrance products are reviewed and recommended, again with an emphasis on how to achieve the key looks of the season.
And of course, it's all stylishly designed and presented as you would expect from the You magazine team.
500,000 copies are distributed within The Mail on Sunday polybag package, pinpointing the postcodes with the highest propensity of AB adults. Taking targeting to a new level for national press, we select targets at retail level to ensure the accuracy and purity of the AB distribution.
The next issue of Inspire will be published in March 2012 to focus on the new SS season.
|Jill Ratcliffe Client Sales Project Leader 020 3615 0357 firstname.lastname@example.org|