The Mail on Sunday is Britain's biggest selling Sunday newspaper for the second month running
The Mail on Sunday has consolidated its position as Britain's biggest selling Sunday newspaper according to the latest ABC figures.
The Sunday market leader's average weekly circulation in August was 2,098,244, up from 1,964,945 for the same period in 2010 - almost a 7% increase.
The number of Mail on Sunday copies sold outstripped the total sale of the entire quality market for the second month in succession. The combined sales of the Sunday Times (1,011,385), Sunday Telegraph (499,612), Observer (274,304) and Independent on Sunday (164,518) are, at 1,949,819, a full 148,425 less than that of The Mail on Sunday.
Marcus Rich, Managing Director of The Mail on Sunday, said: "The ABC results show another strong performance, during the quieter holiday period. The Mail on Sunday represents fantastic value for new readers, who are enjoying the paper's unsurpassed journalism, diverse offering and enticing format.
"Furthermore, our Mail Rewards Club is now a tremendous success - garnering more than 500,000 members in just two months.
"The Mail Rewards Club is about us thanking our customers for their loyalty. In doing so, we are managing to improve their frequency of purchase and also the crossover of readership between Saturday's Daily Mail and The Mail on Sunday."