The Mail on Sunday confirmed as Britain's biggest selling Sunday newspaper
The ABC figures released today have confirmed that The Mail on Sunday is Britain's biggest selling Sunday newspaper by a substantial margin. The figures reveal that The Mail on Sunday sells more copies than all its rivals in the Sunday quality market put together.
The Mail on Sunday's average weekly circulation in July was 2,255,399 - up 15.4 per cent from July 2010.
The total sale of the Sunday Times (993,768), Sunday Telegraph (501,379), Observer (288,842) and Independent on Sunday (167,247) will, at 1,951,236, be a full 304,163 less than that of The Mail on Sunday.
Marcus Rich, Managing Director of The Mail on Sunday, said: "We are delighted with the latest ABC figures. Loyal readers and new customers are enjoying the fantastic value that The Mail on Sunday has to offer - with incisive columnists, agenda-setting news, and every game and every goal in our Sport on Sunday 24-page pullout.
"Our brilliant Mail Rewards Club is also steadily growing and we're rewarding our loyal readers with £5 vouchers at top stores."
John Teal, Group Advertisement Director of The Mail on Sunday, said: "Our 'Say it on a Sunday' research highlights the huge opportunity that Sunday represents to advertisers who wish to connect with their consumers when they are in a thoughtful and positive frame of mind. We believe that The Mail on Sunday continues to offer the right environment for our advertisers to tap into this unique Sunday mindset."