Mail titles outperform respective markets
The Mail on Sunday was the only Sunday title to see an increase in sales year-on-year in May with an ABC sale of 1.9m. This performance leads the Sunday market by some distance, with the rest of the sector declining by 6.9%.
The Mail on Sunday's market share also increased year on year by a massive 1.1% to 19.7%.
Mail Newspapers Circulation Director, Neil Jagger, said: "This strong result was helped by the popular Neil Diamond CD and the successful launch of the paper's biggest ever reward programme, The Mail Rewards Club, in Scotland."
The innovative loyalty programme launches this weekend on 11th and 12th June in England and Wales.
AN Media expects The Mail Rewards Club to develop into the biggest ever newspaper rewards programme in the UK.
The launch offers readers who buy this Saturday's Daily Mail and The Mail on Sunday and then join Mail Rewards Club at www.mailonline.co.uk/rewards a free £5 Tesco voucher sign up incentive. Club Members can also start their collection programme where they can choose further rewards from some of the biggest brands on the High Street including Boots, Morrisons, John Lewis, WH Smith and Argos.
The Daily Mail once again led the daily market, outperforming its rivals by over 5%. The mid-market title scored an ABC sale of 2.06m, down just -1.6% year on year while the rest of the market dropped by 6.7%. The Daily Mail's share of the market further increased by 0.6% year on year to 20.9%.