Mail Rewards Club
On the weekend of June 11/12th, The Mail on Sunday and the Daily Mail launched The Mail Rewards Club which we plan to develop into the biggest ever newspaper rewards programme in the UK. So far we have half a million registered, active users and a significant improvement in cross-over purchase between Saturday and Sunday.
The launch offered readers who bought the weekend's Daily Mail and Mail on Sunday and joined the Mail Rewards Club [mailonline.co.uk/rewards] a £5 Tesco voucher as a sign-up incentive. Over 300,000 readers signed up in time to receive this.
To earn rewards, readers will be asked to register unique numbers which will appear each week in Saturday's Daily Mail and The Mail on Sunday. Club members then start their collection programme where they can choose further rewards from some of the biggest brands on the high street, including £5 vouchers to spend at leading stores such as Tesco, Boots, Morrisons, John Lewis, WH Smith and Argos; the pick of the latest DVDs; a free meal at Pizza Express; free cinema tickets and much more.
Roland Agambar, Chief Marketing Officer of AN Media said: "Mail Rewards Club is about us thanking our readers for their loyalty with some fantastic rewards. In doing so, we hope to improve their frequency of purchase and also the crossover of readership between Saturday's Daily Mail and The Mail on Sunday. Our research showed us that whilst there will always be room for the more tried and tested mechanics customers love such as our hugely popular Dream Cottage promotion, they are turning away from many of the current offers in the market which are non-targeted, irrelevant or reliant on minimum spend levels. Mail Rewards is about us offering our loyal customers the chance to choose from a range of relevant and unconditional offers."
A national TV and radio campaign supported the launch.