Say it on a Sunday research launched
Research commissioned by Mail Connected has shown that the way we feel and behave on a Sunday has some very concrete outcomes for communications planning. We have created a presentation exploring the Sunday consumer mindset, how Sunday newspaper readership and on-line browsing work together and offering proof of the effectiveness of Sunday newspaper advertising.
Marcus Rich, Managing Director of The Mail on Sunday, launched Say it on a Sunday at a breakfast function in central London.
Read Arif Durrani's coverage of the event and the research on the Media Week website