Nationwide signs up for Financial Mail on Sunday
Nationwide has signed a 12-month deal to appear on the front page of Financial Mail's Personal Finance section and on the Stats Station pages, with the aim of highlighting their wide range of mortgage and investment products.
Christie Brock, Account Director at MPG, said: "The Personal Finance section of The Mail on Sunday provides the perfect editorial environment for Nationwide and this deal is an ideal way for them to reach a targeted audience engaged in the world of personal finance. This will allow Nationwide the flexibility to deliver their brand message or a specific product message over the next year."
Personal Finance, edited since its launch by serial award-winner Jeff Prestridge, is highly valued by The Mail on Sunday's five million readers. Finance is higher on the agenda than ever at the moment and Financial Mail is a trusted brand with readers' interests at heart. Other recent award-winners on the section include specialist writers Stephen Womack and Jo Thornhill and Readers' Champion, Tony Hetherington, all of whom featured strongly in the 2010 awards season.