You Inspire publishes second issue, plus iPad app
The second issue of our 'unashamedly upmarket' glossy magazine, You Inspire, was published on February 27.
Timed to coincide with the new SS collections, 500,000 copies were distributed within The Mail on Sunday polybag package, pinpointing the postcodes with the highest propensity of AB adults.
In this issue, we look forward to summer's most exciting trends, selecting the best pieces from the top designers - from Emporio Armani to Dolce & Gabbana, Chloé to Marc Jacobs - and show readers how to put together all the key looks. There is an interview with Zac Posen who, at 30, is already being dubbed the new Alexander McQueen. Tamara Mellon shares her fashion inspirations plus there's a sneak peek into fashionistas' favourite holiday destinations.
On the same day, we launched a free iPad app featuring all of the pages plus behind-the-scenes videos of our main fashion shoots in Miami, one of which stars American heiress and model (and cover star) Lydia Hearst. Over 2,300 apps were downloaded in the first 24 hours.
If you would like to get involved in the next issue of You Inspire, call Jill Ratcliffe on 020 7938 7333, or e-mail firstname.lastname@example.org