Political Studies Association award for the Daily Mail
A Leading political body has named the Daily Mail as Britain's most influential newspaper.
The Political Studies Association - marking the 60 years it has been in existence - presented the newspaper with its Diamond Jubilee agenda setting award for consistently leading public opinion.
The judges, a panel of distinguished academics and journalists, said its influence was such that parties wishing to gain power realised they had to win over what has become known as 'the Daily Mail electorate' to succeed.
They commented: "The Mail has played a pivotal role in setting the political agenda throughout the history of the Political Studies Association. It is still the only British newspaper with more than half its readership being female. Particularly under the editorship of Paul Dacre and before him Sir David English, the Mail's campaigning journalism has often been excellent and has led public opinion in many fields of British politics from the European Union to the racist murder of Stephen Lawrence. Often controversial, it can never be ignored."
The PSA is the leading association in its field, with an international membership including academics in political science and current affairs, TV and newspaper journalists, policy makers and researchers. The accolade was presented in a televised ceremony hosted by Channel 4's Jon Snow.
Other award winners included David Cameron and Nick Clegg, jointly named Politician of the Year, former Labour leader Lord Kinnock, honoured for lifetime achievement in politics, and veteran Press Association correspondent Chris Moncrieff, named Political Journalist of the Year.
Sir David Frost was honoured for best political satire and David Dimbleby was named Broadcast Journalist of the Year