IPA TouchPoints measures multi-media consumption of all above the line media. TouchPoints provides us with information on UK adults' activities and media usage on a half-hourly basis via a "week in the life of" diary. Touchpoints also comprises a channel planner, created by integrating industry media currencies, which allows us to evaluate mixed media schedules.
Touchpoints can be used to help demonstrate the unique value and worth of the Mail Connected audience. It illustrates the importance of the Sunday sell for supermarket advertisers, how Mail newspapers can drive additional revenue to TV campaigns and how simultaneous media usage can be advantageous for advertisers.