Sunday Ad Effectiveness
At Mail Connected we make it our business to help clients communicate with our audience in the most effective way. After all, no one knows them quite as well as we do. The Sunday Ad Effectiveness presentation is a collection of our most recent advertising effectiveness research which was conducted across several editions of The Mail on Sunday. We measured the performance of several retail clients advertising with the ultimate aim being to try and understand the impact of advertising in Sunday newspapers.
The areas of advertising effectiveness that were investigated were: improved brand perceptions, uplift in advertising awareness, increase in footfall on the day and the following week, key messages communicated, responses to the creative and copy, likelihood to act in the future and increased consideration of brand.
To view the presentation in full click here or on the image below.
To view some more examples of the other research we have carried out, including work for clients like British Gas, Virgin Money and Whiskas visit our Case Studies page.