As winners of The Mail on Sunday's 'Say It On A Sunday' competition last spring, Magners launched their Magners Specials variant with a campaign which included ads in The Mail on Sunday and You magazine, together with substantial activity on Mail Online - all part of their competition prize.
Having researched the campaign, we are now delighted to share the results with you:
To view the full ad effectiveness presentation click here
To view the summary of relevance for drink advertising click here
To view the summary of relevance for Sunday advertising click here