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Daily Mail

The Daily Mail is in touch with the hearts and minds of 'Middle England'. It reflects their concerns, hopes and lifestyle. Top of the agenda is reporting the news and asking the tough questions. With its campaigning stance, it is not afraid to expose the wrongs and shortcomings of people in power and with the vocal backing of its 5 million readers can be an effective force for change. This audience forms the economic backbone of the UK and is hugely influential, with the power to make or break brands.

Of course, newspapers are about more than news and the Daily Mail has much to offer: opinion and informed analysis of current events, polarising columnists, top notch sports reporting and daily lifestyle content.  

The 2011 awards season has seen plenty of silverware for Daily Mail writers: chief sports writer Martin Samuel was voted Sports Writer of the Year by the Sports Journalists' Association and Alex Kay was highly commended in the Young Sports Journalist category;  columnist Tom Utley was presented with the Edgar Wallace Award for "writing and reporting of the highest quality" by the London Press Club;  Money Mail's James Salmon took silver in headlinemoney.co.uk's Consumer Journalist category and Money Mail itself was runner-up in the Consumer Title section of the same awards. The Scottish Daily Mail scooped three major plaudits at the Scottish Press Awards: Newspaper of the Year, Front Page of the Year and journalist Jonathan Brocklebank took home the top Newspaper Feature Writer prize.

At the end of 2010, the Daily Mail rounded off the year by winning the Agenda Setting Award from the Political Studies Association for consistently leading public opinion.