Behavioural Targeting
Using targeting to drive performance:
Through using anonymous data collected from sites across the A&NY Media network, we build audiences of people that have all shown similar online behaviours. We serve campaigns to these audiences in order to drive efficiency and to ensure that relevant groups are communicated to.
Keeping our audiences exclusive:
We only include the most relevant people in our audiences: this means only accepting users that have performed multiple instances of a behaviour within a defined time period. For every audience that you are interested in we can send you a slide that takes you through precisely what these rules of acceptance are.
Good data, and lots of it…
The key advantage that A&NY Media are blessed with is that, as a publisher network, we have reach across a diverse range of sectors and also have access to highly granular user behaviours. With anonymous data from more than 30m online users, we can offer highly relevant, highly niche targeting across multiple sectors.
Click here to view a range of our off-the-shelf behavioural segments and the vast number of people they comprise.
These demonstrate merely a sample of our offering as we can create bespoke segments at your request.
