Say It On A Sunday
The Mail on Sunday - Saying it on a Sunday for 30 Years
Over the last 30 years, The Mail on Sunday has been a highly effective advertising partner for a wide range of advertisers. Why?
For three reasons:
Firstly, because newspapers are great at delivering mass reach and building frequency swiftly whilst offering an extremely powerful form of consumer engagement.
The second reason is that, as a Sunday newspaper, The Mail on Sunday is consumed in a manner which is unique in the week:
1. The Sunday mindset is unique in the week - it is a day when we are not bombarded by media which we don't always want (transport advertising, billboards etc) and we have far more control over the media we consume.
2. This greater control means that we hold the media which we do let into our Sundays in high esteem.
3. We spend longer reading newspapers on a Sunday than on any other day of the week.
4. The addition of supplements within the Sunday newspaper package increases our anticipation and extends our reading time further.
5. We are in the mood to plan on Sundays - the family is often together, prompting conversations about holidays, home improvements and major purchases such as audio-visuals equipment and motors. The respite of Sunday gives us the time to have these conversations.
6. The newspaper tends to be read on a Sunday before we shop, both on the high street and on-line, giving advertisers a unique window of influence.
And the third reason is The Mail on Sunday brand. Despite the recent issues within the newspaper industry, trust in their newspapers by readers of the Daily Mail and The Mail on Sunday has increased by a staggering 18% within the last year. Our readers trust us to bring our politicians, government and corporations to account. They trust the Mail newspapers and look upon the advertising within them as an essential part of the enjoyable experience of consuming a newspaper.
To view the 'Say it on a Sunday' presentation in full, click on the image below: